Select Country

Volvo Trucks Announces Latest Publicity Stunt

Volvo FH16 v 750 tonnes When it comes to marketing, Volvo has managed to outdo every other major truck manufacturer in recent years. From enlisting ageing movie stars to allowing small children to control its heavy-duty haulage vehicles remotely, there is not much that the Swedish firm will avoid doing in order to promote its brand.

The latest stunt carried out this month involved an FH16 truck and one of the strongest men in the world coming together to enact a truly impressive feat of towing power.

Magnus Samuelsson managed to use the FH series truck to tow a line of attached trailers weighing in at a grand total of 750 tonnes. And what makes this effort especially significant is the fact that the truck would not be able to pull such a weighty payload under normal circumstances, since it is rated to tow a maximum of 325 tonnes, according to In Auto News.

This gargantuan weight was achieved thanks to a combination of 20 trailers measuring a combined 984 feet, stretching out behind the FH16 truck and each bearing a pair of shipping containers.

Third Time Lucky...

Magnus Samuelsson 2
Magnus Samuelsson- World's Strongest Man

As the viral video documenting the stunt shows, it was not a walk in the park: it took three attempts for the truck to successfully get the trailers moving.

The first attempt failed due to the air brakes built into the trailer kicking in automatically because of an issue with pressure. The second attempt saw the truck fail to meet the goal of moving the load 328 feet to a predetermined finishing point. The third was a slow but steady grind, with the FH16 proving itself to be a powerful and resilient truck that can cope with high-end hauling requirements.

Of course, Volvo is not recommending that its trucks be used to haul trailer trains measuring hundreds of feet and weighing hundreds of tonnes. And in this instance the stunt is aiming to publicise the capabilities of the I-Shift gearbox, which has recently been endowed with an overhauled crawler mode.

Moving at very slow speeds means that trucks like the Volvo FH can complete manoeuvres safely and precisely even when operating at the upper limits of their payload capacities. And the I-Shift's crawler setting has been shown to be capable of managing mammoth hauling duties, going above and beyond what might be expected of a standard transmission set-up.

A Lofty Goal

FH16 750-tonne road train The video of the feat, filmed in Gothenburg, is worth watching to see how much effort was put into achieving a lofty goal. There are also some tense moments, especially watching the truck's tractor strain against the weight of the trailers to which it is hitched.

The I-Shift transmission available for the FH series of trucks from Volvo is not just worth considering thanks to its crawler settings, but also because of the advanced cruise-control capabilities which allow it to reduce fuel consumption by up to five per cent and take on inclines more efficiently.

Now the world will have to sit back and wait to see what Volvo's PR team cooks up for its next publicity stunt.

Watch the full video here .
  Blog Archive
MAN Truck & Bus At Work On The ANITA Project’s Self-Driving Vehicles For Hub-To-Hub Logistics Routes
After the development and implementation phase, the software and an autonomous MAN truck—with a safety driver on board—will begin testing in real-world operations in Ulm. ...
Read More
Scania Partnering To Test Feasibility Of Long-Haul Electrified Trucks Powered By Overhead Wires
The electric road system is seen as one of the most technically viable and economically attractive options for the electrification of heavy-duty trucks because it uses known and available technologies in new ways. ...
Read More
Waste Management Specialist Receives Two High-Spec Mercedes-Benz Trucks
Select Environmental Services has purchased trucks from other manufacturers in the past, but chose dealer City West Commercials because they “tick every box” on every order, the firm says. ...
Read More
Isuzu 3.5-Tonne Grafter Wins 9th Consecutive Best Builders’ Truck Award
Trade Van Driver’s annual awards are judged by the magazine’s expert panel of journalists and readers who use light commercial vehicles. ...
Read More
Low Cab Entry Drives Highway Maintenance Specialist’s Acquisition Of Volvo FE Tippers
Ringway of West Sussex has added three 26-tonne Volvo FE 6x2 rigid tipper trucks to its UK-wide fleet. ...
Read More
IVECO Launches Projects To Promote The Benefits Of Natural Gas & Its Key Role In Decarbonizing Transport
?The “IVECO Ambassador” programme aims to raise awareness of the brand’s values on different themes. ...
Read More
IVECO’s Brescia, Italy, Production Plant Manufactures 600,000th Eurocargo
The milestone-setting Eurocargo is powered by compressed natural gas (CNG), which Plant Director Marco Colonna says reaffirms IVECO’s commitment to sustainable transportation. ...
Read More
PRM Green Technologies Sticks With Mercedes-Benz Actros For Equipment Recycling Transport
The firm has acquired a second Mercedes-Benz Actros 2540 LnR, this one a member of the fifth-generation Actros range introduced to the UK in 2019. ...
Read More
Brunel Of Cornwall Purchases Rare Mercedes-Benz Actros Edition 1 Tractor & Arocs Tipper
“We’re very proud to be running a fabulous Actros Edition 1 as our first tractor unit,” says Brunel Managing Director Brian Venables. ...
Read More
Volta Trucks Partners With CPC Group On Composite Exterior Body Panels For Volta Zero Electric Truck
The companies plan to start full-scale production on customer-specified vehicles by 2022’s end, leveraging composite materials in the body and trim. ...
Read More