Sid Sadique Establishes eStar Truck & Van Dealer Group With Emphasis On Electric Vehicles

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Sid Sadique, an industry veteran who has been a Mercedes-Benz customer for more than 30 years, recently acquired Roanza Truck & Van in order to establish his new dealer group, eStar Truck & Van. (Photo courtesy of Mercedes-Benz.)

Industry veteran Sid Sadique recently acquired much of Roanza Truck & Van to establish new Mercedes-Benz dealer eStar Truck & Van, saving around 340 jobs in the process. The company has several locations across the UK from which it will sell Mercedes-Benz trucks and vans and offer aftersales support. Sadique is no stranger to Mercedes-Benz trucks, having been a customer for more than 30 years. He also is a chairman and shareholder of Mercedes dealer Sparshatt Truck & Van, which he purchased with Steve and Paul Rooney in 2018.

“As a Mercedes-Benz Dealer we can provide our customers with everything from a small Citan van to a 44-tonne tractor unit, and are just as well placed to serve the sole trader with a single vehicle, as we are the major logistics fleet operator,” says Sadique. “No other manufacturer can lay claim to the same breadth of product and services.”

Electric, Zero-Emission Vehicles

Sadique has extensive experience with electric vehicles, and established Electra Commercial Vehicles in 2017. He will bring his passion for zero-emission trucks and vans to eStar, where he plans to create an eEducation centre that highlights the benefits of Mercedes-Benz eVito and eSprinter vans and FUSO eCanter trucks as well as Electra vehicles based on the Mercedes-Benz’s Econic platform. “We’re determined to take a lead and support operators as they make the transition to electric power,” Sadique says.

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Sadique’s eStar Truck & Van dealer group will sell Mercedes-Benz trucks and vans, and it will also help customers transition to electric, zero-emission vehicles, such as the eVito, eSprinter, and FUSO eCanter, if they wish. (Photo courtesy of Mercedes-Benz.)

“Proven Track Record”

“We are delighted that Sid has chosen to seize this new opportunity to represent our brand,” says Wolfgang Theissen, managing director of Mercedes-Benz Trucks. “He has a proven track record of success in the commercial vehicle business and his investment has ensured our continued representation in this busy part of the country.”

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