Ford Researching Autonomous Vehicle-Pedestrian Relations

    Posted On: Thursday 14 February 2019

    Ford is testing a new lighting system designed to help autonomous vehicles signal their upcoming actions to pedestrians. (Photo courtesy of Ford.)


    Ford recently began testing a lighting system that could be used to help autonomous vehicles visually communicate with pedestrians and the drivers of cars they share the road with. This particular set of tests used a Ford Transit Connect van outfitted with what the company calls a “Human Car Seat” where a driver hid to make a standard vehicle appear to be autonomous. The driver then used a lever to control a light bar on the van’s roof, which flashed different colours to show the vehicle’s intended action, whether that be to move forward, continue driving, or stop and wait.


    “Fundamentally, people need to trust autonomous vehicles and developing one universal visual means of communication is a key to that,” says Thorsten Warwel, core lighting manager for Ford of Europe. “Turning someone into a ‘Human Car Seat’ was one of those ideas when there was a bit of a pause and then the realisation that this was absolutely the best and most effective way of finding out what we needed to know.”



    A driver disguised as a “human car seat” operates the vehicle and uses a lever to trigger the lighting system. (Photo courtesy of Ford.)


    Multi-Layered Testing

    This newest round of testing took place in Germany with help from Chemnitz University of Technology, and followed previous testing in the United States where researchers mounted the lighting system at the top of windshield. Ford tested white, turquoise, and purple lights to see which colour worked the best. Results showed that of the 173 people surveyed after the test, 60% recognized the van as an autonomous vehicle and, after surveying 1,600 additional people, turquoise came out on top.


    Ford found that “there was also a high level of acceptance and trust in the signals, providing a basis from which researchers can further develop the visual language.” And after testing several locations for the lighting, including the headlamps and grille, “no clear preference emerged,” according to the company. Ford hopes to deploy autonomous vehicles in North America in 2021, and this test is one more step toward instilling trust in pedestrians and drivers alike.



    Ford tested white, turquoise, and purple lights to see which one pedestrians preferred, and surveys revealed that turquoise was the favourite. (Photo courtesy of Ford.)


    Find Your Next Ford

    If you’re in the market for a nearly new Ford Transit similar to those used for this test, you’ll find a large selection of used Ford trucks and vans for sale on TruckLocator.




      Blog Archive
    SAS Tech Services Adds 1st Electric Vehicle To Fleet With Mercedes-Benz eActros 600
    Posted 08/10/2025
    The latest addition to the SAS Tech Services fleet, a new Mercedes-Benz eActros 600, will pull a double-decker trailer on weekly round trips between the UK and Holland to collect IT equipment for recycling, covering 80,000 miles a year. ...
    Read the full blog post
    Vicovanu Transport Expands Fleet With 15 New Krone Container Carriers
    Posted 12/09/2025
    Vicovanu Transport recently added 15 new Krone Box Liner sliding chassis trailers to its fleet, bringing its Krone trailers total to 90, and has 15 more on order. ...
    Read the full blog post
    WTTL Expands Fleet With 6 More Krone Urban Box Trailers
    Posted 27/08/2025
    Wiltshire-based professional transport training and driver development provider WTTL has added six Krone Urban Box trailers to its fleet of articulated driver training vehicles. ...
    Read the full blog post
    Don-Bur Double Deck Trailers: The Low-Hanging Carbon Win
    Posted 26/08/2025
    Before fleets electrify at scale, double-deck trailers are a proven way to cut emissions intensity now through doubling volumetric capacity, reducing trip frequency, and lowering fuel use per pallet. ...
    Read the full blog post
    Greene King Expands Fleet With 60 New Don-Bur Curtainsiders
    Posted 15/07/2025
    Greene King has expanded its national drinks distribution fleet with 60 new Don-Bur-built curtainside bodies with liveries showcasing the brewer’s brands. ...
    Read the full blog post
    Rocks Off Gravel Lifts The Roof With High-Spec Curtainsider From Krone
    Posted 08/07/2025
    Rocks Off Gravel has strengthened its logistics capability with the addition of a new high-specification Krone Profi Liner trailer. ...
    Read the full blog post
    Iveco Celebrates Its 50th Anniversary & Sets In Motion The Spirit Of The Future
    Posted 11/06/2025
    Iveco, the brand of Iveco Group N.V. that designs, manufactures, and markets light, medium, and heavy commercial vehicles, marks the 50th anniversary since its foundation in 1975. ...
    Read the full blog post
    Schmitz Cargobull Trailer Increases Capacity & Flexibility For Bolshaw Industrial Powders
    Posted 10/03/2025
    Bolshaw Industrial Powders, a Macclesfield-based producer of limestone products, purchased a Schmitz Cargobull S.CS Fixed Roof curtain sider after being impressed by the trailer’s capacity, durability, and security features. ...
    Read the full blog post
    Fuso Canter Fills The Bill For Jack Cotterill Tree Services
    Posted 07/03/2025
    The 130-horsepower Euro 6 Step E-compliant Fuso Canter produces 360 newton-metres of torque, has the smallest turning circle in the 3.5-tonne class, and features enhanced driver comfort and safety. ...
    Read the full blog post
    Ipswich Haulier Goes Green, Replacing Diesel Truck With Volvo FE Electric
    Posted 05/03/2025
    Warehousing and distribution firm Debach has added the first electric truck to its vehicle fleet, a new, zero-tailpipe emissions Volvo FE Electric. ...
    Read the full blog post