Bridgestone recently unveiled its newest tyre technology, Enliten, which can reduce rolling resistance by an average of 20% and reduce tyre weight by an average of 10%. This has the twofold benefit of reducing CO2 emissions from the vehicle and ensuring that fewer materials are used during the manufacturing process. The result is a lighter-weight final product that the company says has “the same wear life as a standard original equipment tyre.” Bridgestone also plans to announce a number of partnerships soon that will bring Enliten to European vehicles.
Enliten is part of Bridgestone’s updated approach to tyre manufacturing, which is increasingly sustainable and more environmentally friendly. These tyres are developed using a “proprietary compound mix” that Bridgestone says produces “a decreased tread depth, a reduced and reinforced liner thickness, and a new dedicated mould design concept.” This leads to better fuel efficiency, reduced CO2 emissions, and longer battery life for electric vehicles, all while improving the stability and handling of the vehicle.
Bridgestone & Sustainability
“Becoming more sustainable is the responsibility of every person and business on this planet,” says Paolo Ferrari, president and CEO of Bridgestone EMEA. “For example, at Bridgestone, everything we do must contribute to our sustainability strategy, ‘Our Way to Serve’. Of course, our customers have their own initiatives, and as their partner, we are responsible for helping them achieve their goals as best we can. As we are working towards our long-term environmental vision to manufacture products from raw materials that are fully renewable and sustainable by 2050 and beyond, Enliten is a great step forward.”