IVECO LIVE CHANNEL Provides New Way For Customers To Interact With The Brand

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The IVECO LIVE CHANNEL is a new web channel that will serve as the truck manufacturer’s broadcast platform. IVECO says the web channel will broadcast on-demand videos covering all aspects of its activities, as well as host live streaming digital events supported by interactive tools. It will also provide a virtual classroom where IVECO will deploy its training activities for salespeople.

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The IVECO LIVE CHANNEL features a wide variety of new and archive content. (Image courtesy of IVECO.)

IVECO Opens The Vault

IVECO’s channel features access to the company’s entire video archive, organised in six categories:

• DON’T STOP EMOTION: recordings and videos of the brand’s events and conventions
• DON’T STOP PLANET: videos about IVECO’s sustainability activities and initiatives
• DON’T STOP LEARNING: for educational videos, training and workshops
• DON’T STOP PRODUCT: for videos of IVECO’s products and services
• DON’T STOP CONFERENCE: for livestreaming and recordings of conferences, press events and interviews
• DON’T STOP STORIES: for revisiting IVECO’s rich heritage through historical videos

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IVECO plans to use the broadcast platform to livestream conferences, press events, and interviews. (Image courtesy of IVECO.)

“At IVECO we want to lead the way, also in the transition to digital solutions: the IVECO LIVE CHANNEL is a new virtual home for our brand where we can meet and engage with our customers in a new way and enable them to discover the fascinating world of IVECO in an entertainment-style medium,” says IVECO Brand President Thomas Hilse. “This is not simply a tool for social distancing: it is really the future!”

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