The IVECO LIVE CHANNEL is a new web channel that will serve as the truck manufacturer’s broadcast platform. IVECO says the web channel will broadcast on-demand videos covering all aspects of its activities, as well as host live streaming digital events supported by interactive tools. It will also provide a virtual classroom where IVECO will deploy its training activities for salespeople.
IVECO Opens The Vault
IVECO’s channel features access to the company’s entire video archive, organised in six categories:
- DON’T STOP EMOTION: recordings and videos of the brand’s events and conventions
- DON’T STOP PLANET: videos about IVECO’s sustainability activities and initiatives
- DON’T STOP LEARNING: for educational videos, training and workshops
- DON’T STOP PRODUCT: for videos of IVECO’s products and services
- DON’T STOP CONFERENCE: for livestreaming and recordings of conferences, press events and interviews
- DON’T STOP STORIES: for revisiting IVECO’s rich heritage through historical videos
“At IVECO we want to lead the way, also in the transition to digital solutions: the IVECO LIVE CHANNEL is a new virtual home for our brand where we can meet and engage with our customers in a new way and enable them to discover the fascinating world of IVECO in an entertainment-style medium,” says IVECO Brand President Thomas Hilse. “This is not simply a tool for social distancing: it is really the future!”
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