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Mercedes-Benz & FUSO Dealer City West Commercials Announces New Dealer Principal


Darren Sweet served as City West Commercials’ group aftersales director for three years prior to his promotion to dealer principal earlier this year. (Photo courtesy of Mercedes-Benz.)


City West Commercials, a Mercedes-Benz and FUSO dealer group with locations in Avonmouth, Roche, Woodbury Salterton, and Highbridge, recently promoted industry veteran Darren Sweet to dealer principal after serving as the organization’s group aftersales director for three years. Sweet has been in the industry for 30 years and worked at two other Mercedes-Benz dealerships in that time.


“Baptism Of Fire”

Sweet’s transition into his new role hasn’t come without its challenges. His goal is to expand City West Commercials’ local customer base without losing momentum on a national scale. However, due to the COVID-19 pandemic, he has had to mostly focus on keeping dealerships open to continue serving front-line customers.



City West Commercials has locations in Avonmouth, Roche, Woodbury Salterton, and Highbridge. The firm has a purpose-built workshop in Exeter (pictured here) that opened in 2018. (Photo courtesy of Mercedes-Benz.)


“It was certainly something of a baptism of fire. The team have been fantastic in supporting our business, and this has allowed us to keep all departments, including Truck Sales, operational throughout the crisis,” says Sweet. “We have big plans to grow this business, and the consistent delivery of great customer service will be key to the achievement of our goals. Fortunately, the solid foundations from which we can build are already in place. I’ve inherited a first-class team of colleagues, while our branch infrastructure is among the best in the Mercedes-Benz Trucks network.”


Find Your Next Mercedes-Benz Vehicle

You will find a large selection of new and used Mercedes-Benz vehicles for sale on Truck Locator, including Actros, Atego, Axor, and Econic trucks and Sprinter vans. There are also dozens of FUSO Canters for sale on the site.



Posted On 1 July 2020
Category: Truck and Trailer News
Tags : mercedes benz
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